So apparently they have a wireless interface. Just think you could hack someone's wheels so they say "love the cock" or maybe put porn on them. They wouldn't realize what was on their wheels till they caught a reflection or someone said something. I'd be laughing my balls off.
"The 300ZX Turbo is a dance; it's a song; it's rolling, roaring automotive art. There is no color that doesn't suit it. There is no mood-lifting chemical substance it can't replace." - Automobile Magazine